Maldives steps up promotions ahead of ITB Berlin 2016

Maldives steps up promotions ahead of ITB Berlin 2016
The Maldives is investing US$4.5 million this year in promotions, including roadshows and participation at 19 overseas trade fairs.

The country is targetting 1.9 million visitors this year, up eight per cent from 2014. It is pinning hopes of greater numbers on 2016, which has been designated Visit Maldives Year, and will also see the country assume the role of partner host for ITB Berlin 2016. Read more

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