Maldives wins a prestigious award at ITB 2015

Defeating many countries in Asia, Australia and Oceania, Maldives has won the third best exhibitor award at InternationaleTourismus-Börse (ITB) 2015. Held in collaboration with Cologne Business School (CBS), over 30 Bachelor and Masters Students of CBS evaluated all 11,000 exhibition booths in the first three days at the world’s biggest trade for tourism before awarding the 11 categories and 2 special categories. These stands were assessed according to numerous criteria such as creativity, originality, service quality, sustainability and special effects. Korea won the first place in the category, while India won the second place. Other countries who won in this category includes: Sri Lanka (4th place), Indonesia (5th place), Mongolia (6th Place), Thailand (7th place), Kazakhstan (8th place), Philippines (9th place) and Bangkok Metropolitan Administration (10th place).

75 companies from the tourism industry were present in the newly designed stand of Maldives. Maldivian culture was promoted in the stand through cultural performances, handicraft activities and display of Maldivian made short eats. In addition the spa area in the stand highlighted the relaxation and rejuvenation segment of the Maldives tourism. As per the MMPRC officials present in the fair, these areas grabbed a huge amount of attention from the visitors.

Receiving this award the Managing Director of MMPRC, Mr. Abdulla Ziyath thanked the Industry partners for their collaboration in making ITB 2015 a success. According to feedback received from most of the industry participants this is one of the most successfully executed ITB fairs so far.

Germany remains as one of the most important traditional markets to the Maldives. Germany was the second largest market to Maldives in 2014, with 98,328 arrivals. In the intense promotional efforts in the market, it has been decided that Maldives will be the partner country of theInternationaleTourismus-Börse (ITB) 2016.

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